THE WONDERFUL WORLD OF ALEXIS BITTAR

Alexis Bittar, the acclaimed american jewelry designer, has done it yet again with a fabulous summer collection. Bittar debuted his career in 1987, the year he dropped out of college and started making costume jewelry using elements such as gold, lucite and gunmetal. His beginnings were humble, selling his goods in SoHo on the corner of Prince St. and Greene St. He recalls: “I was one of the first street vendors there. It’s a bit of a zoo now, but at the time there were only six of us”. He opened his atelier not long after, and in the early nineties he was spotted by a buyer at Bergdorf Goodman, who immediately picked up the line: he knew how to set himself apart from his contemporaries by not following the minimalist trends of the time. His success was exponential: by the late nineties, he’s collaborated with Burberry and Patricia Fields and the Sex and the City team. In 2004, he opened his first eponymous boutique in New York City and the collaborations continued: Michael Kors and Jason Wu are some of the names that come to mind. In 2005, he was offered a membership to the CFDA and he quickly became a highly sought-after designer, creating jewelry for celebrities from the First Lady to Lady Gaga. In 2011, he’s conquering the west with new store openings in Chicago and Los Angeles.

His Summer 2011 collection was inspired by Lauren Hutton and her travels to Africa: the elements of the collection such as the use of leopard print, wicker and turquoise all hint to this season’s ethnic inspired trends.